Kungaba umqondo omuhle Uma ufuna ukuthatha ibhizinisi lezimonyo njengomsebenzi. Nazi izinto ezibalulekile okudingeka uzazi mayelana nokuthi ungaqala kanjani umugqa wezimonyo.
Thola Umhlinzeki onokwethenjelwa
Lokhu kuyinselele.Ngokuvamile izinhlobo ezincane zikhetha abakhiqizi abaningana ngenxa yokungakwazi ukuqedela wonke umjikelezo wokukhiqiza efektri eyodwa.Kunamaphuzu ambalwa okufanele sicatshangelwe engqondweni yethu:
Ikhono lozakwethu.Cacisa ukuthi yiziphi izinhlobo ezithembela kulo mkhiqizi.Amagama adumile azakhela igama eliqinile.
Ukugcinwa kwamazinga ekhwalithi.Isibonelo, ukuba khona kwesitifiketi se-GMP kufakazela ukuthi izinqubo eziyisisekelo zokukhiqiza kanye nezimfuneko zokukhiqizwa kwezimonyo ziyalandelwa.
Izinto zokusetshenziswa.Lapho ukhetha izinto zokusetshenziswa, umuntu kufanele ahlale enamathele ebhalansi yezithako zemvelo nezokwenziwa.Akuyona imfihlo ukuthi imikhiqizo yemvelo ngokuphelele ayingeni eshalofini lesitolo.Izithako ezengeziwe kuphela ezifana nama-flavour noma ama-preservation agents enza umkhiqizo wezimonyo ube muhle futhi ukhululeke ekusebenziseni.
Iziqu zobungcweti zikasokhemisi.Lo chwepheshe uwukusungula nokulungisa ifomula yokugcina yomkhiqizo.Njengomthetho, 'izinkanyezi' ezinekhono futhi ezinekhono kakhulu sezivele zisebenza eqenjini lomkhiqizi, ngakho-ke asikho isidingo sokuchitha isikhathi esiyigugu ekusesheni.
I Logistics.Le parameter incike endaweni yomkhiqizi.Uma imboni iseduze kakhulu - yilapho uchitha kancane ekulethweni komkhiqizo.Ithuba lokuvakashela imboni, ubheke izimo zokwenziwa kwenkontileka futhi uhlole umkhiqizo kungaba yinto enhle kakhulu.
Isitifiketi.Lesi sigaba siyisibopho sezimonyo.Isevisi ingase inikezwe nguye kanye umkhiqizi noma i-ejensi ekhethekile.Ngokuvamile kuthatha amaviki angu-4-6 ukuqoqa wonke amadokhumenti, ukuqedela ukuhlolwa kwaselabhorethri futhi uthole isimemezelo sokuvumelana.
Dala Ibhrendi
Ngaphandle kokudala uhlelo lwakho lwebhizinisi, ukudala umkhiqizo wakho kungenye yezinto ezibaluleke kakhulu endleleni ozokwazi ngayo ukuxhumana nabantu bakho.Cabangela ukuthi yiziphi izici zebhizinisi lakho ofuna amakhasimende akho azibone kuqala uma ufunda ukuthi ungaqala kanjani ulayini wokwenza izimonyo.Imibala, ilogo, nomklamo jikelele kanye nomuzwa webhizinisi lakho kufanele kubonise wena ngazo zonke izindlela.Umkhiqizo ocatshangelwe kahle futhi ocacile yiwo ohlukanisa amabhizinisi aphumelela kakhulu.
Ubuhle bokulebula okuyimfihlo ulayini wakho wezimonyo ukuthi kukunikeza inkululeko yokuklama umkhiqizo wakho futhi ugxile ekulenzeni libe ngcono kakhulu.Ngenxa yokuthi imboni yezimonyo igcwele imikhiqizo emisha, ukwakha uhlobo oluqinile nolukhombekayo kungenye yezindlela zokuphumelela emhlabeni lapho abathengi benokuningi kakhulu abangakhetha kukho.
Ngale kwegama lomkhiqizo wakho, umugqa wakho wezimonyo kufanele ube nezimpawu ezihambisanayo neziqinile ezivezwa ngokupakishwa kwawo, ukulebula, imibala, amafonti, kanye nendlela izincazelo zomkhiqizo wawo ezibhalwa ngayo.Abathengi bobuhle bafuna umkhiqizo ozobukeka ukhanga kwikhawunta yabo yokugezela, ngakho-ke cabangela ulwazi lomthengi kuzo zonke izinyathelo zendlela kuyo yonke inqubo yakho yokufaka uphawu.
Ukulebula Okuyimfihlo
Indlela elula ithatha ukuthi wethula umugqa wokwenza izimonyo ngaphansi komkhiqizo wakho.Ngaleyo njongo, kuzodingeka unqume ukuthi yiluphi uhlobo lokukhiqiza lwenkontileka olukufanela kangcono: ilebula yangasese noma emhlophe.Masigijime ngokushesha kuzo zombili izinhlobo ukuze sicacise umehluko.Ngemikhiqizo yelebula elimhlophe wazi kahle ukuthi ukwakheka kunjani ngaphakathi kwebhodlela noma imbiza.Nakuba ungenza ngokwezifiso ilebula kanye nephakheji yomkhiqizo osulungile, awuyena umnikazi wokwakheka futhi awukwazi ukukuchibiyela.Lokho kungase kube isithiyo ekwandeni kwebhizinisi nanoma yimuphi umzamo wokushintsha umphakeli.Ngokusobala ukukhiqizwa kwamalebula amhlophe kungase kuzuze abanikazi bamabhizinisi amancane ekuphishekeleni kwabo imiphumela esheshayo.Kodwa uma ufuna umkhiqizo uhlangabezane nezidingo zakho ezithile, kufanele ukhethe ukulebula okuyimfihlo.Uma ukhetha imodeli yokukhiqiza ilebula yangasese, ungachaza zonke izici umkhiqizo wakho wesikhathi esizayo okufanele uzihlanganise, njengephunga, ukuthungwa, umbala kanye nomthelela owufunayo ngemva kokufaka isicelo.Ungakwazi ngisho nokushintsha ifomula futhi wengeze izithako ezithile ngisho noma ungenawo ulwazi kulo mkhakha.Ukukubeka kalula, ulawula indlela umkhiqizo owenziwe ngayo ngaphandle kokuthi ukhokhele lokho okudingwa yinqubo.
Uhlu lwabangase babe ozakwethu lubanzi kakhulu kusukela kumalabhorethri ahamba phambili aseYurophu kuya kubakhiqizi abavela eChina naseKorea.Ingozi enkulu ukuhlangabezana ne-copy-cat yomkhiqizo wakho ku-niche yemakethe ekhethiwe, ingasaphathwa ukuthi amafomula angcono kakhulu we-lipstick kanye ne-mascara asethathwe izimbangi ezidumile emhlabeni wonke.
Ngenjwayelo:
Kunezinyathelo eziyi-8
1.Thola inkambiso noma i-niche emakethe (ungasesha esitolo sakho sasendaweni sase-Amazon noma ku-Google Trends)
2.Khetha umkhiqizo—bese unquma ukuthi uzowukhiqiza kanjani.
3.Yakha umkhiqizo wakho
4. Qonda izithako, ukulebula, nokuphathwa kwempahla
5.Dala isitolo se-inthanethi
6.Market umugqa wakho wezimonyo
7.Setha ukuthunyelwa kwemikhumbi okungenamthungo kanye nesevisi yamakhasimende
8.Thengisa!
Isikhathi sokuthumela: Jan-25-2022